Google, the second most admired company in the world according to Fortune magazine, was present at SABF to convey its vision of values: business ethics is not the same as the general ethics but the latter should illuminate the first one.

General Electric, recognized for its innovative capacity, talked about it during the workshops. The key is to use the imagination at work to respond to the initiatives offered by the environment.

Globant presented us his version on innovation, remarking the need to establish a long-term relationship with the consumer that allows constant innovation. This should not only use but love the feedback from customers.

Finally, IBM remarked that the important thing is to be in the crest of the wave, and how difficult is to stay. How to do it?** Having a long-term vision that impulse us to go a bit beyond and never accept a not as a response when the vision is clear**.