The day that politics became part of consumer goods

Are the political party, the electoral platform, the electoral promises, the government objectives and / or the candidate’s experience and training important? Do we consider some of these variables when we have to vote? How much do we empathize with political candidates depending on the words they use, colors, how they communicate or their advertising spots?

Today politics have become a consumer good. It is a product that is created precisely with the goal of being consumed, being elected and meeting certain personal goals or a space. This is not new, but the turning point is when the image becomes more important than the content.

For the image to become relevant, it is necessary to have a team behind it that builds from zero a candidate. Therefore, candidates become mere products of a market that moves according to the demands and perceptions of civil society. This construction takes into account from the physical image, to speeches, verbal and non-verbal language, political discourse, and the actions they perform. Even though they are part of a political party, they seek to avoid being categorized merely in the party and reach as many spaces as possible. The parties are used as mere promotion platforms, losing the sense of belonging to it and generates a collective identity in which we know what to say and how to say it.

To achieve this, polls of public opinion on issues of interest are closely followed. The strategy is no longer based on purely political analysis, but also on marketing. It is important a strategy with a clear and persistent basis, but that also has the capacity to adapt to the fluctuations of everyday life. Precisely, the essence is creativity.

It is often said that brands in industry use marketing not only to meet needs but also to create them. Politics are beginning to use the same conception. Candidates respond to certain needs that civil society evidence, but candidates also through discourse create the imaginary collective of new needs that they and only they are able to satisfy. This becomes a key when people internalize that need. For this, the need must be well thought out, it must be deeply designed.

The media, although they are positioned as actors that objectively report reality, they are not. That is why politics uses them as a mechanism of transmission, not for official campaign advertising, but in daily programs, from news to programs of general interest. Today’s politicians must have the ability to interact with political analysts in the same way that journalists do. Why? Because the politics has become a show. It takes the politicians off the stage in which they develop their work, and they are humanized, but humanized as celebrities where everything they do is news.

A valuable example is Donald Trump, who was criticized and delegitimized in all major US media, while, at the same time, he was on the news every day. His strategy was to hold every day, to make his image the most seen and best known. It was more important to see him than what he really represented and said. Politics ceases to be an idea and a call to action, and becomes an acting role, where civil society plays the role of spectator vis-a-vis candidates and politicians who have the leading roles.

Furthermore, the new technologies of information and communication are being as important, like social networks that allow politicians to have a first-person link with their followers or even with their detractors. Although those who manage the networks are not the politicians themselves, the idea is generated that they are and that is a tool that brings that gap between governors and ruled closer.

Marketing is the central element that structures political campaigns strategies as a consequence of the increasing mediatization of politics. Today, more than ever, we can speak about the press or the media, understood in a broad vision of the concept to be able to be incorporated to the TICs, like the fourth power. That Big Brother who sees and analyzes everything, but with a subjective position.

It is in this way that politics gradually have become a spectacle, a show, a product that citizens consume, whether conscious or not. It will depend on civil society itself, citizens, on how to interpret this new face of politics. Now the question is: as citizens are we aware of this new policy role or do we consume it as if it was any product?

Chechnya: Rethinking the bonds that bind us

Leaving aside the need for subtitles in order to understand Russian, there is nothing keeping us from instantly empathizing with the words of Vyacheslav: one of the victims of the decadent state of the fight for human rights in the Russian Federation. A couple of months ago, hundred of men have been kidnapped, tortured and even murdered by Russian security forces in the Chechen region. All of them men suspects of “homosexual behaviours”. The first ones to report this terrible situation were members of Novaya Gazeta, a Russian organization specialized in human right investigations. A unique and discrete report, that follows the long tradition of censorship towards opinions that oppose the official ones, and particularly the ones calling out on the terrible state of LGBTG+ rights in the Russian Federation, fearing retaliation, kidnaps and more tortures.

Human rights organizations such as Amnesty International (1) and Human Right Watch have manifested their concern towards the situation and have called on the Russian authorities to set in motion investigations and programs to ensure victim’s safety. The level of disinterest and denial of the authorities is unbelievable. Everything comes together while hearing the terrible speech (2) of the head of the Chechen Republic, Ramzan Kadyrov, who not only denied the existence of homosexuals in the Republic but also added that: “If there were, their families would take care of sending them somewhere they would never come back from.” The homophobia in the region reaches tremendous levels, with evidence of the so called honor murders in which the families are the ones who murder the victims, for putting on the tight rope not only their honor but also their most firm ideals.

Vyacheslav and the rest of the Russian citizens, share a culture, a language, and a history. They have lived surrounded by the same smoke. Regardless, an Argentine a thousand kilometers away with whom he doesn’t share almost anything, understands his perspective more clearly than the rest of those Russian citizens, who did not doubt for one second to shoot him, kick him in his ribs or yell at him: “Where are you going fagot?”. How can all the shared history and culture be forgotten only to focus on a much more irrelevant aspect of the identity, such as sexuality, that is currently the only bond binding Vyacheslav to that Argentine a thousand kilometers away.

Two persons, that apparently do not share anything, that live on two different sides of the Earth, that do not share the same language or think in terms of the same culture, can bond over one miniscule portion of their identity. That detail of our identity can be used to find a starting point, a place where we can begin building something together. This detail was more important than what the main pieces of anyone’s identity, like their national identity, their religion, their history or their culture were. How many details such as this can be found in order to build bonds that cross frontiers and challenge the limits settled by the most obvious and traditional pieces of our identity? It is important to take a moment to question and explore each of the things that influence our way of thinking. To go through that drawer full of little bricks, recognizing them and understanding why they are there and which role they play in our upbringing. By doing this we can find points in common with the rest of the people. We just need one shared detail, even though it is lost among thousands of other pieces that seem irreconcilable.

After reading about the situation in Chechnya, a quote I heard in a Ted talk a couple of years ago came back to me.

…because, aren’t you lucky that you don’t live in Uganda (3)

Privilege? Yes. Luck? Yes. But even if I lived in Uganda, Chechnya or Argentina, there are obviously bonds that bind people that go much further than geography, religion of national identity. Even though it is true that I do not live in Chechnya, and that I do not suffer first hand the terrible atrocities that Vyacheslav had to suffer, there is a bond that binds us and that allows me to share the suffering. The suffering that serves as power to make everything better, to fight for a better reality. The suffering that we both share but that the rest of the Russian citizens that perpetuate these atrocities don’t. The suffering that ignores frontiers and that allows us to cooperate regardless of our differences. Once more the national identity is diminished by another not so irrelevant aspect of our identity. Once more it comes to evidence that the traditional frontiers are left behind, that there are new ways of connecting thoughts and perspectives. It is a new way of understanding cooperation and building new starting points.

Diversity in tech and why we need it

It is a wide known fact within the industry of IT that there’s not a lot of diversity among people who build the internet. Why is this a problem and why should we address it?

Technology is everywhere. We use technology to communicate with our peers at work, with our families, with our friends. We use technology to search for information, we use it to get our news, we use it to learn and to grow. Being such an omnipresent factor in our lives, in everyone’s lives, it is imperative that technology is built for everyone. Moreover, it’s important that technology is built by everyone.

While it is true that most people are born naturally empathetic, there’s only so much our empathy can go. To give a silly yet relatable example, last weekend we forgot to purchase vegan sweets for an event. The reason being: it’s always been our (then absent) vegan friend who thought about those things. One can make an extra effort to be empathetic and walk in someone else’s shoes, but not sharing their reality only allows us to do it to some extent.

Of course, the lack of empathy when building a product can go beyond sensitivities and affect functionality as well. A clear example of that are facial recognition algorithms. Take the case of Joy Buolamwini, an African-American MIT student, whose face was not being consistently recognised by the face-detection algorithms she was using to complete her studies. In order to test her assignments, she even had to recur to wearing a white mask to increase contrast in low-light environments and have her face detected.

Does this mean that whoever created the face detection algorithms is racist, or that the algorithm has a racist bias? Not at all. Most face detection programs use artificial intelligence, where a neural network needs to be trained with a set of samples (in this case, faces), that will allow it to determine patterns to match against. The main cause for black faces not being recognised, or Asian eyes detected as closed, is that the set of samples used for training the neural network was not diverse enough.

While it can seem hard to, as individuals, influence how a phone screen blocker detects Asian eyes or how crime prevention algorithms identify suspects, the truth is that we all have a part to play. Diversity is key, and we all can start by encouraging others to become involved. Examples of this are Rails Girls and Django Girls among others, which are organisations aimed at increasing the proportion of women in tech, and Black Girls Code, which aims to increase the number of women of color in the digital space. Another great example is the Algorithmic Justice League, created by the aforementioned Joy to highlight algorithmic bias.

If you feel identified with any of these stories, get involved. If you ever found it difficult to use an app or website due to your ethnicity, age or disabilities, get your community involved. Educate them, attract them to the industry. Increase diversity in the development teams and in the test groups. If you didn’t, if you’ve never had any struggles at all, make a special effort to become aware of social bias. Start by looking at your surroundings. Inspect the company you work at and analyse whether it’s diverse enough. Encourage diversity. Improve tech.

Elections in France: France is in danger, save it!

 

In 1940 General Charles De Gaulle  called from exile the French to save the nation from falling under the Nazi yoke. Today this call to action is more relevant than ever.

The French will decide the 25 ° President of the French Republic in an international and European context with two very different models: the unionist spirit and the values of democracy and globalization against populism who encourages old fears and it proposes a paradigm shift in terms of integration and exchange..

The truth is that election in France can be only understood in the context of a model of integration and free trade global crisis. Donald Trump’s election as President of the United States and the exit of the United Kingdom of the European Union were the first big breaks of this process that began with the financial crisis of 2008.

In the French case is particularly important the multicultural model crisis product and heritage of an imperial past that is manifested by the lack of integration of ethnic and religious minorities. The wave of attacks that the country experience does nothing but encourage fear and misunderstandings.

So that after Sunday’s elections  two candidates, two models and two visions of the world face each other. And beyond campaigns they are both product of the French establishment.

On one hand Marine Le Pen, candidate of the far right “National Front”. Mediocre student, daughter of the leader and founder of the National Front. Se has been since ever in the political arena. The daughter of the system that it says to face  but it is indeed a product of the most extremist and nationalist sectors of the hexagon.

On the other hand Emmanuel Macron, candidate for “En Marche!”. Outstanding student, representative of the French financial establishment, member of the outgoing President Hollande team as Minister of Economy, Macron is not either a newcomer to the French political arena.

However they are both representatives of nontraditional forces. The crisis also embrace the traditional political parties:the Republicans, who have remained outside the second round with the defeat of its candidate Francois Fillon and the Socialist Party that has had its worst election.

Many French are faced the dichotomy of choosing the lesser evil in a context of widespread disenchantment. The political class has appeared mostly under the principle of “republican pact” so that both the current President Francois Hollande as the right candidate Francois Fillon have openly expressed their support to the candidate Macron.

Macron represents the continuity of a central France in Europe with the principles of secularism and respect for minorities as flags. Also marks an encouraging profile for entrepreneurs and businesses to boost job creation.

Many of the disadvantaged by the globalization, as those formerly industrial areas in the north support Marine Le Pen. Lack of opportunities and fear of differences and the wave of Islamic extremism leads to endanger the French Republic

There are times where one should stop being warm and run aside the pretended objectivity because the danger is too great and will imply costly consequences.

We must speak openly against Marine Le Pen, for being xenophobic, contrary to the republican and democratic values, anti-European and destructive.

Despair and disenchantment has already led  Europe to fatal elections that have cost millions of lives.

For the good of France, of Europe and of all humanity, Marine Le Pen is not an option.

Beyond our borders

Technology is the vehicle of how we should see the political landscape today ~ Peter Thiel (Co-Founder of PayPal)

Have you ever thought we live in a chaotic society run by politicians who are proud of their long-term lack of vision? There is a place where people have a vision, with idead to make our society more efficient and virtual at the same time.

A technology-driven society where bureaucracy and current political issues are problems of the past, that’s Silicon Valley. Populated by programmers, entrepreneurs and capital investors, those are the ones shaping this new world.

How is this ideal of society?

We can see an example. There are only 193 countries with more than 7 billion people. We have much more variety of smartphones models than countries with our culture and vision that we want to be part of. If there were hundreds of floating cities, we would choose according to our needs the one that suits us best. With how diverse we are, we should not be forced to choose something that does not culturally represent us. Peter Thiel and Patri Friedman (founder of Seasteading Institute) dream of living in a city where the laws are written by investors. It is not crazy to think this, since Tim Draper, founder of Draper University, proposes to divide the state of California into 6 smaller states, one of them being Silicon Valley. This idea of ​​decentralization is the new idea of ​​what the “new politics of tomorrow” should be. And this can be seen with, for example, Bitcoin, whose underlying structure is called the Blockchain. Basically, and broadly speaking, Blockchain is a network of connected computers where no one has a greater hierarchy over another, and this in addition creates transparency. Returning to the example of floating cities, which is a project of the Seasteading Institute, they will have the following characteristics:

  1. It will be easier for many people to join the country as the island will be in a protected area of ​​the sea of ​​a host country.
  2. There will be a political exchange, autonomous, for economic, social and environmental benefits with the country that covers the island
  3. Cities will be environmentally friendly, and may be reconditioned according to needs
  4. The price of the square meter will be similar for what is paid in cities like New York or London.

And you, will you be like those 1000 people who said they wanted to live on a floating platform?

What would be of Sherlock without Dr. Watson? The case of data analytics.

Being able to tell a good story is as important as good data analysis.

Sherlock had the ability to analyze and put together odd pieces of events. But his findings were set on paper in a catching way by his friend Dr. Watson. Being able to tell a good story is as important as having the right data analysis to back it up.

Traditionally, concerns were focused on how to minimize data processing time and how to build a model with the highest predictive value. Today’s concerns are towards what actions can be taken based on predictive modelling and what constituencies will support or block implementation.

“Data, hardware, and software are available in droves, but human comprehension of the possibilities they enable is much less common.” Tom Davenport. HBR.

Data analytics is without question on the rise and it was enabled by technology. Today there are thousands of businesses that collect vast amounts of data but are at a loss when trying to put this information to use[1].

Why are both important?

In an organization efforts are aligned through its strategic objectives and in most cases data allows to measure progress in order to reach these objectives. Within the decision making processes in organizations people with tech and non-tech skills coexist and both are equally important. “Without data you’re just another person with an opinion.” As said by Deming.  But without a hypothesis/objective you’re just a person with data. Communicating proposals validated on data points and generating consensus throughout the organization drives meaningful new ideas. Enabling to leverage data in order to achieve business results and create insight.

When does analytics fail? The case of Netflix

A couple of years ago Netflix launched a $1 million prize for the team that could come up with an algorithm that improved by 10 points the current match making of recommendations.  So the algorithm was developed and there was a winner but it was never implemented because Netflix changed its service from DVD-by-mail to streaming.  Meaning the whole organization was changing and the algorithm developed was rendered useless in most part[2].

References:

[1] http://burning-glass.com/research/hybrid-jobs/

[2] http://techblog.netflix.com/2012/04/netflix-recommendations-beyond-5-stars.html

I Am A Feminist

We all remember Emma Watson’s speech in the UN in September 2014 when she presented the #HeForShe campaign (http://www.heforshe.org). She was the voice for millions of women who daily experience obstacles, discomforts, pressures and also violence to live in a macho society. It was a voice to bring to reason many people who unconsciously continued to proliferate this way of social organization where there are certain rights that are traditionally reserved for men.

I live in Argentina, a country where the numbers of violence against women are significant. In 2016 there were 327 cases of death due to femicide in all of Argentina. This figure shows that a woman died every 30 hours in Argentina for a case of contempt for the female gender. They are only the figures of the cases denounced and that they have proof that demonstrates the bond with femicide. The number would be higher if we took into account that not all cases are reported and not all femicides are declared. By the middle of this February the figure for 2017 highlighted a total of 57 femicides, implying that there is more than one case per day.

These numbers call to action. Argentina took the initiative, the Argentine women took it to the street putting a voice and a face to social patterns with which they did not agree. Although our society evolved in many respects, such as the law of equal marriage, however in other respects it remained stagnant. In 2015 the “collective cry against gender violence” is born, as the #NiUnaMenos (Not a woman less – http://niunamenos.com.ar) page says. This was born from a group of journalists, activists and artists who saw the need and they took the cause as their own to generate a collective campaign. A campaign that became successful because of the high degree of adherence of women and men across the country and even reached neighboring countries.

 

What is sexist violence?

I hear constantly many men take offense at hearing the use of “macho” to describe this type of violence, on the grounds that they are men who never offended or denigrated a woman. But do not we live in a society that for years was built under the domination of men, and why not say it, white men, who banished women and everyone they considered different from the spheres of power and decision-making areas? Do not we live in a society where women earn a lower salary than men despite having the same training and the same hierarchical position? Do not we live in a society where women are judged by how they dress, how they act and how are their sex lives?

The woman problem has always been a man problem.” – Simone de Beauvoir.

Being a feminist is often misunderstood as to be against the male gender. But that comes from a high level of ignorance. According to the Oxford dictionary Feminism is: “the advocacy of women’s rights on the ground of the equality of the sexes”, this means that women are equal to men, and do not want to subtract rights to men as many say. It is not a struggle of sexes, it is a question of gender ceasing to be seen as an impediment. As Emma Watson clearly explains:

For the record, feminism by definition is the belief that men and women should have equal rights and opportunities. It is the theory of political, economic and social equality of the sexes“.

But not only violence against women is seen in gender-based killings, it is seen in everyday actions. We live in a society that, although we fight continually and we rip our clothes to declare that we are open, that we do not discriminate and that we have tolerance, we are surrounded by prejudices. Violence does not necessarily occur in a physical form, there is symbolic violence, which is not minor, because it is the one that influences people and limits their way of acting in public spaces.

Men make the moral code and they expect women to accept it. They have decided that it is entirely right and proper for men to fight for their liberties and their rights, but that it is not right and proper for women to fight for theirs.”- Emmeline Pankhurst.

Symbolic violence is the one that constricts freedoms in an indirect way, which generates that the person restrains from certain actions because of fear or to avoid problems. That violence that occurs every day, is the one that causes the greatest damage. It is transmitted in the family, in education, in the media and in public spaces. It is our job to diminish it and make it disappear.

For now, it is more what was gained in law than in fact.

 

3 powerful techniques for problem solving

We, the Homo sapiens, solve problems every day. One of our greatest tools (but not the best) is intuition. Our most common method for solving problems is that of trial and error. Based on this context, we learn from our mistakes and when we get to the solution of a problem, we learn how we did it. In this way, we build a “bridge” in our brain, which helps us in the future when we want to solve a similar problem. The issue is that there are many techniques that we can apply to improve our ability to solve problems in everyday life, whether in study, work or any situation; Every day we face a problem, as simple as it may be. The key is to structure our analysis, which serves as a framework for later thinking the problem in greater depth and thinking alternatives. However, a word of caution: intuition is a double-edged sword. Thomas Gilovich couldn’t have said it better: “We believe certain things because they ought to be true.” Sometimes, just because we believe that something must be true because we believe it (sounds obvious), does not allow us to examine other alternatives to the solution of a problem.

Now, I present 3 tools that can serve to improve our ability to solve problems:

1) Divergence and convergence: With the first, we seek to explore and look for new things. It is a process to look for new options and ideas. Convergence is the opposite, we seek a response or conclusion. The idea would be to apply both concepts separately, and in different parts. The ideal would be to diverge and then to converge.

2) Restating the problem: In several different ways, is a divergent technique that opens our minds to alternatives. For example, changing the focus of the problem, rephrasing it in a broader context, or asking the question “how can we get employees to come to the picnic?”, to rephrase it to “how can we make employees not come to the picnic?”.

3) Applying the scientific method: Which was something I learned from my mentor Yimi, in order to solve problems. We present our problem as a hypothesis, and we want to see if applying a given solution, we arrive at the thesis is true.

Are fake news the problem?

Fake news, fake news everywhere. Fake news, or that type of content especially generated by sites that seek to take advantage of the capacity of viralization that social networks provide, are the ultimate trend. The plague of fake news was considered one of the factors that helped Trump win the election, a result that was totally unexpected. Although  a research recently stated that it had not been as important as it may have seemed, this type of viral content certainly sets an alarm about our ability to discern false information from real.

So, what is Fake news?

While some websites earn money with quizzes  (one I did a few days ago told me that I look like Ariana Grande, which nobody believes here, do you? Fake news!), the real business today is political “news”. You probably have read the economic reasons behind these sites. By simply getting a domain that looks serious, a basic news template and a creative and incredibly viral title, even a young person from a lost village in Macedonia could influence the most relevant election in the world with the main goal of paying their weekly expenses.

This type of fake news is easily set apart from others because although some of the information they present seems plausible, a brief search on the internet can destroy any of the statements they contain.

 

Another problem is the poor reading these texts get. The title and a small description are enough for my granny, your brother and my former classmate to share it right away. Personally, I prove it every time my friends share my articles without having read them (seriously, they get more shares than views).

But if we bring this analysis to our Latin American context, we may find that  there are no teens interested in generating income through traffic monetization. Perhaps (a theory I fear, makes sense), what the creators of this content pursue is to weaken the opposing political positions and delegitimize the adversary, sowing doubts in many people, and reinforcing the previous beliefs of several more. The bots that create and reinforce Twitter content, for example, or phone campaigns that impose agenda, are also part of this phenomenon.

In contexts with increasing polarization, with discredited media outlets and abundance of information (or content), whatever our contacts decide to share on Facebook or on their networks becomes a much more appreciated and “legitimized” source than traditional news sources. We validate what we think or what we do not yet have an opinion on based on what our peers decide to endorse in their profiles. Social networks incorporate this activity into their algorithmic calculations and voila! The bubble is filled with content that no serious publisher would even consider reading.

To make matters worse, the critical capacity of readers is poorer than ever. And what is even more disturbing in this context is that there are researches that postulate that, against information that contradicts the original beliefs, these are more likely to be reinforced. Then, in this “backfire effect”, readers not only did not incorporate that information which corrected that wrong idea, but reaffirmed the last. So the task of informing gets even more complicated and the whole journalism is questioned.

Now, how can we stop this?

Fact-checkers from around the world are working on different alternatives. Pedagogical perspectives, for example, seek to provide tools for the analysis of information at schools or in learning environments. When we are trained to detecting data in speech, the task of verifying it is much simpler.

Fact-checkers also join efforts with Facebook and Google to identify true information and veto the false, which are just beginning. It is undoubtedly a work that takes time and the results are still difficult to predict.

In the meantime, I would recommend you that as a reader and also resposnible for this phenomenon to take advantage of the contents of the International Fact Checking Day at http://www.factcheckingday.com/ and help us get more people to incorporate data verification into their daily news routine. Putting an end to fake news is a collective task. So please, triple check before sharing!

 

Challenges in the automotive industry’s business model

How have 21st Century technologies allowed companies in the automotive industry to change their business models?

Since the beginning of the 21st century new players from the technology and communications sectors are entering the automotive industry and dramatically changing its chain value and traditional business model.  The main segments that were altered significantly are production, sales experience, key partners, product innovation and R&D.  Today the companies that follow have a chance to leap at the front of the game and those ahead might stay behind if their business model is not flexible at its core.

1)     Transition from push production to demand pull and modular production

We have seen this change in an innumerable amount of industries but Dell is the first name to come in mind when talking about modular production.  The automotive industry has been taking in at a late stage technological advances that arise in other industries.   In this way production transitioned to offer products with attributes selected by the client, sometimes ordered through internet and delivered within 15 days; for instance, Toyota’s upstart Scion.

2)    Changes in sales experience

Car dealers as sale points are being swept out as in the case of BMW and Tesla.  BMW chooses to change the buying experience by introducing the ‘BMW product genius’ who will educate the customer on all the lines of products.  The motivation of ‘BMW product genius’ is not to sell (they do not earn commissions per sale) but to build customer loyalty.  It certainly takes after the service offered in Apple Stores.  As to Tesla S1 electric car sold directly to customers is more aggressive and is reprimanded by car dealers.  Not because they are direct competitors (Tesla’s sales represent 0.1% of US auto market) but because out of fear that other brands might follow.

Technology has disrupted the way people make their buying decisions; today people use platforms to determine who to trust and what to buy.  Above that, consumers today value innovation in automobiles.  They want to buy from the companies they perceive as brining new technology first to the market.

3)    Product Innovation and R&D: Sustainable cars, Electric cars, Autonomous cars

In the ‘2016 EU Industrial R&D Investment Scoreboard[1]’ 6 automakers are among the top 30 and the number of patent filings in the automotive industry also reflect an increase.  Volkswagen was the company with the highest investment in R&D worldwide, until it stated struggling after falsifying environmental testing protocols.  Innovation has become a top priority for automotive companies.  Today there are at least 50 hybrid models in the market whereas in 2001 there were only 2.

Focusing only on downsizing internal combustion engines and fuel efficiency may mean leading companies may fall behind innovative companies in the future.  Changes in their products must be timed as to gain acceptance and not lose their loyal customers.  

The main product changes from mechanical to hybrid to electric to partly automated which shifted the sales motto of ‘faster, stronger’ to ‘sustainable, innovative’.

4)    Shared ownership

Going a step further the ‘Car2Go’ by Daimler and ‘DriveNow’ by BMW services suggest no ownership.  Another different example is ‘Autolib’ where the service is run by the government, a key partner, and the company providing the cars is unknown to the public.

Altogether there is more to technology innovation than changes to the product itself.  It enables new business models and relationships between stakeholders.  The emerging model is still to come but it is certain it will be driven by technology.  The chain value and business model will be shifting as new stakeholders enter the industry with the advances in electronics, communications, alternative fuels and materials.

 

REFERENCES:

[1] https://www.iriweb.org/sites/default/files/2016GlobalR%26DFundingForecast_2.pdf

SOURCES:

Ø  www.forbes.com

Ø  www.bcgperspectives.com

Ø  www.bain.com

Ø  www.bloomberg.com

Ø  www.economist.com

Ø  www.kpmg.com

Ø  www.ibm.com

Ø  https://www.iriweb.org/sites/default/files/2016GlobalR%26DFundingForecast_2.pdf